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AU - Common grounds extended

GROWING TOGETHER TO CREATE A BETTER FUTURE

Uniting Brands for a Better Future


JDE Peet’s Common Grounds programme unites the power of our brands to create positive change for people, the planet, and the future...

Responsible Sourcing

Responsible Sourcing, means for us that the green coffee we purchase is produced according to industry-recognized principles. Where necessary, we address and improve potential social and environmental issues. Through our Common Grounds programs, we support entire regions, and because our approach is accessible to everyone, we create large-scale impact and contribute to structural systemic change. Our responsible sourcing approach is audited by Deloitte and verified by Enveritas.

Our Common Grounds Programme

RESPONSIBLE SOURCING

SOURCING FOR BETTERWe are championing regenerative agriculture to enhance livelihoods and positively impact our planet.

MINIMISING FOOTPRINT

TOWARDS PLANET POSITIVEWe are striving towards a planet-positive supply chain through innovation and collaboration on sustainable solut...

CONNECTING PEOPLE

PUTTING PEOPLE FIRSTWe are engaging colleagues and communities through the joy of coffee and tea to support wellbeing and promote equal...

AU - Coffeeberriessustainability

Striving Together on Common Grounds

At JDE Peet’s we are acting intentionally to ensure every cup contributes to a better future. From farmers to consumers, we are championing an inclusive and regenerative ecosystem fuelled by our love for coffee and tea. Common Grounds is comprised of three pillars: Responsible Sourcing, Minimising Footprint and Connecting People and its foundation, Upholding Standards. Bringing all our ongoing sustainability work together under one programme.

Our sustainability so far

80%

RESPONSIBLE SOURCING

Working towards 100% responsibly sourced palm oil by 2025

79%

Minimising footprint

100% of our packaging designed to be reusable, recyclable or compostable by 2030

41,3%

Connecting people

40% women in leadership positions by 2025

Our sustainability journey so far

Our projects

D.E Hard Cup

The D.E. hard cup is a reusable hard plastic coffee cup designed for dynamic locations with high foot traffic, such as schools, offices, large hospitals, sports canteens, and amusement parks. Because these places require a large number of cups, stackable hard cups are preferred, while porcelain and glassware are less practical. In addition, the D.E hard cup is the most sustainable alternative to the cardboard coffee cup. Sustainability and circularity are key priorities for Jacobs Douwe Egberts Professional, which is why this D.E hard cup was developed to be recycled at the end of its life cycle. Furthermore, the D.E hard cup lasts for at least 400 washes and is produced in Germany.

AU-Cafitesse Excellence Touch Hot & Cold sfeerbeeld 2

CO₂ Performance Ladder

We are proud to share that we have achieved the highest level of the CO₂ Performance Ladder. Not only is our production process evaluated, but also the installation and maintenance of hot beverage machines. We have these assessed by independent organizations to ensure we meet the highest standards. These critical analyses provide new insights that help us improve our management system and, consequently, our sustainability performance. JDE Professional has earned various recognitions based on quality standards. These demonstrate that in the trade, installation, and maintenance of hot beverage machines, we comply with multiple environmental and quality standards.

Cafitesse Machine

At JDE Professional, sustainability is at the heart of everything we do. We believe that enjoying great coffee should go hand in hand with caring for people and the planet. That’s why we offer solutions that help businesses make responsible choices without compromising on quality.Our Commitment to Sustainability:
  • Certified Coffee: We provide coffee sourced from farms that meet strict sustainability standards, such as Rainforest Alliance and UTZ certifications. This ensures fair working conditions and environmental protection.
  • Energy-Efficient Equipment: Our coffee machines are designed to minimize energy use and reduce waste, helping organizations lower their carbon footprint.
  • Recycling & Circular Solutions: We actively promote recycling of coffee packaging and capsules, contributing to a circular economy.
  • Collaborative Impact: By partnering with organizations and suppliers, we work to improve sustainability across the entire coffee supply chain.
Special Offers for Sustainable ChoicesBusinesses that choose our sustainable coffee solutions can benefit from exclusive promotions and tailored packages, making it easier to combine great taste with responsible practices.

AU-Cafitesse Excellence Touch Hot & Cold sfeerbeeld 2

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