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SOURCING FOR BETTER

Driving Positive Impact Through Regenerative Agriculture

JDE Peet’s champions regenerative agriculture and invests in positive social and environmental impact through its Common Grounds programme to secure the future of coffee and tea.

Responsible Sourcing: A farmer inclusive approach

At JDE Peet’s we are acting responsibly to ensure every cup contributes to a better future. Sourcing coffee and tea responsibly is more than just meeting a target, it means engaging with farmers and situations in our sourcing regions to better assess the challenges and then actively invest to address these issues and drive progress. Responsibly sourced does not mean or imply the absence of human rights violations or other supply chain risks in connection with the production or supply of coffee or tea. It is about delivering continuous improvement and driving true measurable impact for people, nature and climate. We are making strong progress towards our target of 100% responsibly sourced green coffee by 2025.  In 2024:​

  • We achieved 83.2% responsibly sourced green coffee globally ​
  • Including 100% responsibly sourced green coffee into Europe​
 Coffee and tea are grown in diverse origins, each with unique farming and production systems. We recognise and appreciate this rich diversity, which is why we have developed a Responsible Sourcing programme that is inclusive of the different origins and the millions of smallholder farmers and workers. This is reflected in both our sourcing strategy and the geographic reach of our Common Grounds Farmer Programme.

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Assess, Address, Progress

At JDE Peet's, acting responsibly translates into understanding and addressing the challenges to drive continuous progress. We are applying a data-driven, risk-based approach, and actively taking ownership of what we identify to be the most important of all challenges for our business - securing the future of coffee and tea.
Thanks to our global scale and focus on coffee and tea, we can invest directly in origins to drive measurable change to protect and build long-term resilience for our business, people and the planet.

We Assess

We apply third-party assessments to map our supply chain and identify focus areas. This assessment is based on a representative sample of all farmers in our sourcing areas, covering critical topics such as child labour, working conditions, climate and nature, as well as engaging our suppliers in self-assessments to determine their responsible business practices and risks and opportunities of farming communities.

We Address

We use the information and insights to invest and address identified gaps by establishing multi-year farmer programmes (3 to 10 years), where we partner with farmers, cooperatives, suppliers, NGOs, and governments to improve practices and increase adoption across the relevant focus areas identified by these assessments.

We Progress

We measure impact of our farmer programmes, sharing and learning from the insights of the interventions. We recognise that many issues are complex and will take multiple years to solve, but it is our responsibility to engage our stakeholders in an open dialogue and invest in collaborative actions to address critical social and environmental issues within coffee and tea sourcing origins. 

Common Grounds Farmer Programme

Our Common Grounds Farmer Programme dates back to 2015, where we continue to increase both the scale and reach through investments and partnerships in our key sourcing regions. ​We are partnering with farming communities, suppliers, non-governmental organisations, and local government bodies to deliver multi-year projects that address local realities including sustainable and regenerative farming practices (e.g. climate-smart agriculture, crop quality, biodiversity), farmer livelihoods, or labour practices.

Our Responsible Sourcing Principles

Explore our approach

Sustainability of land

Regenerative agriculture and responsible land use practices are critical to address climate change and biodiversity loss.CLIMATE AND NATUREOur approach is based on mitigation and adaptation to climate change. Biodiversity, natural forests, and ecosystems are protected from conversion or degradation.SOILSoil fertility and conservation is maintained and improved through farmer training and appropriate soil testing.WATERWe support farmers with technology for cost efficient wastewater disposal and help them understand how to manage and save water.

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Equality of people

International standards on human rights are upheld for children, farmers and workers.GENDER & YOUTH EQUALITYOur partners implement locally relevant and culturally appropriate strategies to increase opportunities for women and young people.CHILD LABOURWe are working to get to the root causes of child labour and building sustainable solutions to address this.WORKING CONDITIONSWe include training on safe working conditions and access to protective equipment for agrochemical application.

Prosperity of Farmers

We help build capacities to make farming more economically viable.FARM MANAGEMENTWith a strong emphasis on farmer participation, we support farmers to adopt good agricultural practices and we provide business and financial training.YIELD IMPROVEMENTTraining in applying good agricultural practices helps increase yields, leading to increased incomes and contributes to improved livelihoods.INCOME DIVERSIFICATIONSupporting farmers to diversify their portfolio of products helps improve efficiency of output on existing land and increase their earning capacities.

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Working towards 100% responsibly- sourced coffee, tea, and palm oil by 2025


Coffee

Coffee is our primary raw material - we source approximately 8% of the world’s green coffee. It is grown by millions of smallholder farmers in origins that continue to face significant socio-economic and environmental challenges. These challenges require systemic change and collaborative action if we want to see thriving, prosperous coffee farmers today and tomorrow. ​At JDE Peet’s Responsibly Sourced is coffee that is covered by an independent sustainability scheme i.e. verification or certification, as recognized by the coffee industry for example the Global Coffee Platform (GCP) Equivalence Mechanism.​Our Coffee Responsible Sourcing Principles are built around three thematic areas to strengthen the sustainability of our coffee supply chain and to improve the livelihoods of farmers i.e. sustainability of land, equality of people, and prosperity of farmers. Through independent country risk assessments and regular supplier self-assessments, we actively engage suppliers to ensure alignment with our sourcing principles and to work to address the key sustainability challenges.

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Tea

Tea (Camelia sinensis) is produced in over 50 countries worldwide by both smallholder farmers and in larger tea estates. Although we source less than 1% of the world's tea, we take our responsibilities seriously and have fostered long-term partnerships throughout our supply chain. ​We are addressing priority issues in our supply chain through our Common Grounds Farmer Programme. We are also long-standing member of the Ethical Tea Partnership, investing in collaborative programmes in our key sourcing regions to tackle the deep-rooted issues and some of the most complex challenges that tea workers and smallholder farmers are facing, such as climate change, working conditions, human rights, nutrition and food security.  ​In 2024:​

  • we responsibly sourced 100% of the Camelia sinensis and rooibos tea for Europe and New Zealand through Rainforest Alliance certification ​
  • and we continue to partner with tea growers and Rainforest Alliance in Turkey to train over 12,000 smallholder tea farmers towards our responsible sourcing goals ​
 We remain on course to deliver our goal towards 100% responsibly sourced tea in 2025.

Palm oil

In 2024, we continued to maintain 100% RSPO (Roundtable for Sustainable Palm Oil) certified palm oil well ahead of our 2025 target. ​Beyond ensuring all our palm oil is RSPO certified we continue to engage our suppliers through our Palm Oil Sourcing Principles and invest to address environmental challenges and improve the livelihoods of palm growing communities through Common Grounds Farmer Programme in our main sourcing origins Malaysia and Indonesia.​We are also working on the responsible sourcing of coconut oil, and are a member of the Sustainable Coconut Partnership, where we actively partner on thematic programmes to advance the coconut sector e.g in a smallholder programme in the Philippines. 

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